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Flirtey, Domino's launch pizza drone delivery trials

LBR Staff Writer Published 18 November 2016

Flirtey has launched world's first pizza-by-drone commercial trials, delivering Domino's Pizza to customer homes in New Zealand.

The companies have completed first stage of commercial trials in Auckland.

The use of DRU Drone by Flirtey as a delivery method is designed to work beside Domino's current delivery fleet. It is being fully incorporated into online ordering and GPS systems

The store-to-home flights have been carried out through using Flirtey's advanced autonomous technology.

Special packaging has been designed for the packs to complete deliveries across a variety of weather conditions and flight paths in suburban environments.

Flirtey CEO Matthew Sweeny said: “To conduct these deliveries in an urban environment while delivering a hot, fresh pizza, is a ­­­validation of our delivery system that assures Flirtey is prepared for mass market deliveries around the globe."

Domino's Group CEO and managing director Don Meij said: "We invested in this partnership, and technology, because we believe drone delivery will be an essential component of our pizza deliveries, so even more customers can receive the freshest, hottest pizza we can offer."

In July, Flirtey and onvenience retailer 7-Eleven first carried out the fully autonomous drone delivery test in the US.

Flirtey’s drone has delivered a package to the US customer at his residence, demonstrating the drone’s capability for use in the global commerce.

Image: DRU Drone by Flirtey airborne. Photo: courtesy of PRNewsFoto/Flirtey.